What No One Tells You About Starting a Spice Brand

IWe didn’t start with fancy packaging or a warehouse full of jars.
We started with packets, a porch table, and two guys who hated how most rubs were full of junk.

John’s a former science teacher, obsessed with clean ingredients and real ratios. He breaks every blend down to what matters — no sugar, no fillers, and low, low sodium. If it doesn’t earn its place, it doesn’t go in the packet.

Ric’s the second set of hands and the voice that says, “Yeah, but would you eat it?” He’s all in, from the taste tests to packing the orders and fielding the wild ideas.

Smokers United is young. The labels are still evolving. We pack everything ourselves. It’s small-batch for real — sealed in resealable packets, not shoved in some glass jar that’ll live in your cabinet for a year.

We're building this with:

• Late-night test batches

• “Did we really just run out of cayenne again?”

• And the belief that the fire always tells the truth

We’re not chasing trends. We’re chasing flavor that holds up when the meat hits the smoke. And we’re inviting you to watch us build it from the fireline up.

If you’re here this early, welcome.
You're not just reading a post — you're stepping into the pit with us.

Pull up a chair. Packet’s open. Let’s go.