New Year. New Spices. Get Firing

We’re not writing resolutions. We’re writing labels.

This year, we’re dropping new blends that bite harder than last year’s excuses. First up? Killa Beas Sting Ya- our collab with former Jacksonville Jaguars and West Virginia University cornerback Aaron Beasley. It’s a ginger curry rub that hits clean, stings sharp, and backs it up with warm depth.

It’s not just new names. It’s the same promise:

• No fillers

• Low, low sodium

• No preservatives, no junk

• Always built clean- even when there’s a kiss of coconut sugar.

We’re building these packets the way we built this brand- clean, focused, and full of grit. Every rub we put out has to earn it. If we wouldn’t cook with it, we sure as hell won’t sell it.

So here’s to 2026- the year you stop grabbing what’s easy and start grabbing what’s real.

Spice up. Fire up. Let’s go.

-John