We’re not writing resolutions. We’re writing labels.
This year, we’re dropping new blends that bite harder than last year’s excuses. First up? Killa Beas Sting Ya- our collab with former Jacksonville Jaguars and West Virginia University cornerback Aaron Beasley. It’s a ginger curry rub that hits clean, stings sharp, and backs it up with warm depth.
It’s not just new names. It’s the same promise:
No fillers
Low, low sodium
No preservatives, no junk
Always built clean- even when there’s a kiss of coconut sugar.
We’re building these packets the way we built this brand- clean, focused, and full of grit. Every rub we put out has to earn it. If we wouldn’t cook with it, we sure as hell won’t sell it.
So here’s to 2026- the year you stop grabbing what’s easy and start grabbing what’s real.
Spice up. Fire up. Let’s go.
-John